Last updated: March 2026

byBALLARD is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use and protect your personal data when you visit www.byballard.com or use our services.

Please read this policy carefully to understand how your personal information is handled.

1. Who We Are

byBALLARD is a photography business based in London. We are the data controller responsible for your personal data.

If you have any questions about this Privacy Policy or how your data is used, you can contact:

Claire Ballard
Email: claire@byballard.com
Phone: 07956 394886

2. What Personal Data We Collect

We may collect and process the following types of personal data.

Personal Information

This may include:

name
email address
telephone number
billing or postal address
business name
details you provide when enquiring about or booking a photography session
information relating to photography sessions such as names and ages of family members or participants

For newborn photography sessions this may include your baby’s date of birth and other relevant details you choose to provide.

Photography

In the course of providing photography services we create photographs that may identify you or members of your family. These photographs may be delivered in digital or printed formats.

If you arrange a photography session involving other individuals, it is your responsibility to ensure they are aware that photographs will be taken.

Payment Information

Payments are processed securely through third-party payment providers. We do not store or process your debit or credit card details ourselves.

Communications

If you contact us by email, telephone or through the website contact form we may keep a record of that correspondence.

Website Usage Data

When you visit our website we may collect technical data such as:

IP address
browser type
device information
pages visited
time spent on the site
referring websites

This information is collected using analytics tools such as Google Analytics and through the Squarespace platform that hosts the website.

For more information about how cookies are used please refer to our Cookie Policy.

3. How We Use Your Personal Data

We use your personal data for the following purposes:

To Provide Photography Services

responding to enquiries
arranging and delivering photography sessions
providing photographs and related products
communicating with you about bookings

To Process Payments

To process payments for photography services and products through our payment providers.

For Customer Communication

To communicate with you regarding your booking, enquiries or requests.

For Business Administration

To maintain records of bookings, communications and transactions.

For Marketing (Where Consent Has Been Given)

With your permission, we may occasionally send information about services, promotions or updates that may be of interest to you. You can opt out of these communications at any time.

For Business Promotion

Photographs created during sessions may be used to promote our work on our website, social media platforms or in marketing materials where permission has been granted.

4. Legal Basis for Processing

Under UK data protection law we rely on the following legal bases to process personal data:

Contractual necessity
Processing necessary to fulfil a contract with you (for example providing photography services).

Legitimate interests
Processing necessary for the legitimate interests of running and improving our business, provided these interests do not override your rights.

Consent
Where you have given consent for marketing communications or the use of images for promotional purposes.

Legal obligations
Where processing is required to comply with legal or regulatory requirements.

5. Sharing Your Information

We may share your personal data with trusted third parties where necessary to operate our business, including:

payment processing providers
website hosting providers (Squarespace)
IT service providers
professional advisers such as accountants or legal advisers
printing labs, framers or album manufacturers where products are ordered

These service providers only process personal data as necessary to perform their services and are required to protect your information.

We may also disclose personal data if required by law or in connection with legal proceedings.

6. Data Retention

We only retain personal data for as long as necessary for the purposes for which it was collected.

For example:

financial records may be kept to comply with legal and accounting obligations
photographs may be retained for archival purposes

Digital image files are typically stored for at least one year, although we may retain them longer. Clients are responsible for downloading and backing up purchased images.

7. International Data Transfers

Some of the services we use, such as website hosting or analytics providers, may process data outside the United Kingdom.

Where this occurs we ensure that appropriate safeguards are in place to protect your personal data in accordance with UK data protection laws.

8. Payment Security

All payments are processed securely by third-party payment providers using industry-standard encryption and security measures.

We do not store or have access to your full payment card details.

9. Your Data Protection Rights

Under UK data protection law you have the following rights:

Right of access
You can request a copy of the personal data we hold about you.

Right to rectification
You can request correction of inaccurate or incomplete personal data.

Right to erasure
You can request deletion of your personal data in certain circumstances.

Right to restrict processing
You may request that we limit how your personal data is used.

Right to object
You can object to processing based on legitimate interests or direct marketing.

Right to withdraw consent
Where processing is based on consent, you can withdraw that consent at any time.

To exercise any of these rights please contact us using the details provided below.

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your data has been handled improperly.

10. Cookies

Our website uses cookies and similar technologies to improve website performance and understand how visitors use the site.

For full details please see our Cookie Policy.

11. Links to Other Websites

Our website may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any external websites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be reflected by the “Last updated” date at the top of this page.

13. Contact

If you have any questions about this Privacy Policy or how your personal data is handled, please contact: